{"id":279662,"url":"\/why-soul-fuel\/","layout":"standard","version":"2026-04-06T10:25:36.000000Z","blocks":[{"id":2062889,"type":"newsletterSubscribe","published":1,"size":{"x":12,"y":0},"order":1,"items":[],"properties":{"padding":{"id":37646698,"value":"6"},"spacing":{"id":37646699,"value":"64px"},"font":{"id":37646700,"value":"#{newsletter.title.font}"},"title":{"id":37646701,"value":"Don't miss out."},"copy":{"id":37646702,"value":"Don't miss out on the latest product launches and updates. Sign up to our newsletter"},"stacked":{"id":37646703,"value":"0"},"backgroundColor":{"id":37646704,"value":"#0F0101FF"},"textColor":{"id":37646705,"value":"#{newsletter.text.color}"},"primaryActions":{"id":37646706,"value":"0"},"buttonBorderRadius":{"id":37646707,"value":"4px"},"borderRadius":{"id":37646708,"value":"#{newsletter.border.radius}"},"mailingList":{"id":37646709,"value":23542},"fullWidth":{"id":37646711,"value":"1"},"fullBackgroundColor":{"id":37646712,"value":"#0E0101"},"published":{"id":37646713,"value":"1"},"conditions":{"id":37646714,"value":"[]"},"template":{"id":37738860,"value":"newsletterSubscribe"}}},{"id":2062890,"type":"row","published":1,"size":{"x":12,"y":0},"order":0,"items":[{"id":2304595,"type":"pod","published":1,"size":{"x":12,"y":0},"order":0,"items":[],"properties":{"title":{"id":43693002,"value":null},"copy":{"id":43693003,"value":null},"media":{"id":43693004,"value":"image"},"image":{"id":43693005,"value":"{\"src\":\"https:\\\/\\\/images.podos.io\\\/wobhznthzlxq2h8eecdagjij0hvn6gvwn0uwofvbo94hmjnv.jpeg.jpg?w=auto&h=auto\",\"alt\":\"\"}"},"video":{"id":43693006,"value":null},"autoplayInBackground":{"id":43693007,"value":"1"},"titleSize":{"id":43693008,"value":"1"},"overlay":{"id":43693009,"value":"1"},"href":{"id":43693010,"value":"\/product\/level-up-t-shirt\/"},"borderRadius":{"id":43693011,"value":"4px"},"padding":{"id":43693013,"value":"6"},"fullWidth":{"id":43693014,"value":"0"},"fullBackgroundColor":{"id":43693015,"value":"#fff0"},"published":{"id":43693016,"value":"1"},"conditions":{"id":43693017,"value":"[]"},"ratio":{"id":43693018,"value":"square"},"overlayOpacity":{"id":90993731,"value":"0"},"overlayColors":{"id":90993732,"value":null},"overlayDirection":{"id":90993733,"value":"90"},"template":{"id":127930147,"value":"pod"}}},{"id":5085487,"type":"textBlock","published":1,"size":{"x":12,"y":0},"order":1,"items":[],"properties":{"padding":{"id":127930148,"value":"2"},"html":{"id":127930149,"value":"<p><strong>WHY SOUL FUEL?<\/strong><\/p><p>I was around 10 years old and realised that Jazz Funk &amp; Soul music was my thing.<\/p><p>It wasn't just the sound, but more importantly the lyrics and what they meant.<\/p><p>We travelled all over the place in the 70s &amp; 80s to all dayers all nighters as they were called then, and there was one common theme surrounding that vibe, <strong>HAPPINESS, POSITIVITY &amp; UNITY<\/strong>.<\/p><p>Years later as a grown up my interest in building small businesses and being an entrepreneur took a hold and particularly the psychology around what makes a person happy and successful.<\/p><p>I mean you can have two people from similar backgrounds, and in a 'sliding doors' moment, one will end up happy and successful, and the other not so.<\/p><p>How does that happen?<\/p><p>And that's where my obsession with finding out came from, was it possible to create that happy vibe from my soul boy days, into real life?<\/p><p>I immersed myself into books on the subject over many years, and they all had the same message.<\/p><p>And it's so simple <strong>WE BECOME WHAT WE THINK ABOUT!<\/strong><\/p><p>The subconscious mind where all our thoughts end up, amounts to 95% of our mind power, and that 95% is basically who you are.<\/p><p>It stores everything we have been told or seen throughout our whole life, so that includes all our fears, phobias, aspirations etc, that\u00a0most of the time have been projected onto us by somebody else, I mean they are not even our fears and phobias. HOW MAD IS THAT?<\/p><p>So to achieve success and happiness our subconscious needs to be re programmed with daily positive visualisations and affirmations,\u00a0 it really is that simple.<\/p><p><strong>\"When you become quiet it just dawns on you\"<\/strong> - Thomas A Edison<\/p><p><strong>If you have a bad habit, replace it with a good one.<\/strong><\/p><p><strong>The beauty of the world can only be experienced by someone who is willing to see it.<\/strong><\/p><p>So my mission is to keep your soul regularly topped up with the correct fuel, so that you start to visualize and think about what makes you happy.<\/p><p>\u00a0<\/p><p>Ian<\/p>"},"textColor":{"id":127930150,"value":"#FFFFFF"}}}],"properties":{"icon":{"id":37646811,"value":null},"title":{"id":37646812,"value":null},"backgroundColor":{"id":37646814,"value":"#0C0000FF"},"padding":{"id":37646818,"value":"0"},"fullWidth":{"id":37646819,"value":"1"},"fullBackgroundColor":{"id":37646820,"value":"#130303"},"published":{"id":37646821,"value":"1"},"conditions":{"id":37646822,"value":"[]"},"direction":{"id":127930142,"value":"column"},"textColor":{"id":127930143,"value":"#FFFFFF"},"buttonText":{"id":127930144,"value":null},"copy":{"id":127930145,"value":"<p><strong>WHY SOUL FUEL?<\/strong><\/p><p>I was around 10 years old and realised that Jazz Funk &amp; Soul music was my thing.<\/p><p>It wasn't just the sound, but more importantly the lyrics and what they meant.<\/p><p>We travelled all over the place in the 70s &amp; 80s to all dayers all nighters as they were called then, and there was one common theme surrounding that vibe, <strong>HAPPINESS, POSITIVITY &amp; UNITY<\/strong>.<\/p><p>Years later as a grown up my interest in building small businesses and being an entrepreneur took a hold and particularly the psychology around what makes a person happy and successful.<\/p><p>I mean you can have two people from similar backgrounds, and in a 'sliding doors' moment, one will end up happy and successful, and the other not so.<\/p><p>How does that happen?<\/p><p>And that's where my obsession with finding out came from, was it possible to create that happy vibe from my soul boy days, into real life?<\/p><p>I immersed myself into books on the subject over many years, and they all had the same message.<\/p><p>And it's so simple <strong>WE BECOME WHAT WE THINK ABOUT!<\/strong><\/p><p>The subconscious mind where all our thoughts end up, amounts to 95% of our mind power, and that 95% is basically who you are.<\/p><p>It stores everything we have been told or seen throughout our whole life, so that includes all our fears, phobias, aspirations etc, that\u00a0most of the time have been projected onto us by somebody else, I mean they are not even our fears and phobias. HOW MAD IS THAT?<\/p><p>So to achieve success and happiness our subconscious needs to be re programmed with daily positive visualisations and affirmations,\u00a0 it really is that simple.<\/p><p><strong>\"When you become quiet it just dawns on you\"<\/strong> - Thomas A Edison<\/p><p><strong>If you have a bad habit, replace it with a good one.<\/strong><\/p><p><strong>The beauty of the world can only be experienced by someone who is willing to see it.<\/strong><\/p><p>So my mission is to keep your soul regularly topped up with the correct fuel, so that you start to visualize and think about what makes you happy.<\/p><p>\u00a0<\/p><p>Ian<\/p>"},"template":{"id":127930146,"value":"feature"}}}],"properties":{"title":{"id":37646614,"value":"OUR STORY"},"isStorePage":{"id":37646615,"value":"1"},"ogImage":{"id":37646616,"value":"https:\/\/images.podos.io\/g7ptav9fdgoo7dmnsze0lso8mi1gdeis02bqqh90ba1qnqhp.jpg.jpg?w=1200&h=auto"},"description":{"id":37646617,"value":"The story behind the creation of Soul Fuel Casuals explaining my mission to spread the word for personal growth"}},"labels":[],"published":1,"sitemap":1,"divisionId":248921,"edited":true}